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Moisturizing Face Mask

Our Story 

Dulce Company LLC was founded out of a deeply personal experience by our CEO, Juan Fernando Velez. Growing up as the only dark-skinned student in a Catholic school, Juan faced mistreatment and hateful comments that left a lasting impact on his heart. One incident in particular, where a priest suggested he drink milk to become whiter, resonated deeply. This painful experience inspired Juan to create a world where no one is judged by their color, race, gender, or condition. Thus, Dulce Company was born—a skincare brand for all, transcending traditional beauty standards to acknowledge that we are all deserving of care and love.

 

Our Mission

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At Dulce Company, our mission is to touch every type of skin through our products, letting each person know that someone is caring for them. We are committed to helping everyone feel confident and powerful in their own skin, ensuring they experience a "DULCE moment" of self-care and self-love. Our products harness the power of nature, using natural ingredients that are environmentally friendly and safe for our customers and employees alike.

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Our Vision

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We hope that every time someone uses Dulce Company products, they not only appreciate the quality but also recognize the beauty they possess within themselves. Dulce Company aims to be more than just a beauty line; we strive to build a community of self-love, where individuals trust their own hearts, feeling powerful and confident.

Thank you for joining us on this journey. Together, we can celebrate diverse beauty and the power of nature, one DULCE moment at a time.

Pink Sugar

Our Values

At Dulce Company, we are guided by the following values:

  • Self-Love: We believe that self-love is not selfishness; it is a priority.

  • Quality: Our products are made locally in the United States to ensure the highest quality.

  • Connection: We associate the aromas of our products with the development of positive emotions or feelings, making them relatable to the nature of humanity.

  • Community: We strive to engage with our community and customers through our personal blog, providing support and guidance during difficult times.

  • Growth: We are committed to growing and touching as many hearts as possible, letting each customer know that they are important.

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